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Thursday October 11, 2007
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 The next time you're at the grocery store and load your shopping cart with potato chips, ice cream, and other junk food, your cart may try and make you feel guilty. Reuters reports that "intelligent" shopping carts (or "trolleys" as they're also known as), will warn shoppers if they're buying too much junk food. These high-tech carts will sport a computer screen and barcode scanner. Each time you place an item in the cart, it will read each product's bar code and give you nutritional information, ethical sourcing, and if that product's packaging is good for the environment.
"Shoppers want barcode readers on their trolleys to calculate the nutritional content and tell them when they have blown their calorific budget," said EDS's Sion Roberts, director of consumer industries and retail. Some shoppers are reported to already be using these shopping carts in the United States.
According to research done by EDS, that's not all that shoppers want to see. Twenty-three percent want touch screen terminals in the aisle to check for additional product information, while twenty-two percent would like buttons on shelves by each product that allow you to choose the information you want. Now that would be cool!
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October 12, 2007 12:53 PM
Now, wouldn't it be cool if they could take the bar code reader where ever they go, store to store, to click on a bar code.
What if they were able to find the cheapest price down the street? What about a 20% discount if you interact with the bar code? How many people interviewed had a cell phone? What if they were able to have the reader all the time?
Check out Neomedia Technologies, NeoReader, Qode, and Gavitec.
Once it is adopted, the world belongs to the consumer?
Surf it! Where ever you go.