For the third year, Ziff Davis Media's consumer show DigitalLife is happening at the Jacob Javits Convention Center in New York, beginning on September 27 and continuing through September 31.

To get a 50 percent discount off the tickets, just to to www.digitallife.com, click on Get Tickets Now, and enter the code GEAR at the registration page.

Here are some of the cool things you can look forward to at the show:

• Keynote and/or new product announcements from Dell, Friendster, HP, Gateway, Guitar Hero, iRobot, Microsoft, MTV, Palm, Sprint, Toshiba, and several others. 
• Over 250,000 square feet of exhibit space, featuring over 150 top tech brands and innovative startups, including Belkin, Best Buy, Gibson, Logitech, Hasbro, Mattel, Nokia, and UTStarcom.
• HDTVs, digital cameras, mobile devices, wireless services, music players, video games, and much, much more. 
• Over 40 free sessions in the DigitalLife Theater offering nonstop education, information, and entertainment.
•  DL Lifestyles Zones: DigitalKidz, Web 2.0, Mobile Living, Digital Memories, and Digital Defense (Safety and Security).
• The Digital Village, the Cosmo Lounge, Best Buy's e-Tail Zone, the Palm Lounge--technology presented as you've never seen it before.  
• Video gaming, including the $100,000 DigitalLife Pro-Am Gaming Tour, the launch of Guitar Hero III, and the Intel/Dell Gaming Tour.