Looks like those folks who camped out in front of Apple stores in eager anticipation of the iPhone will have the last laugh, after all--okay, well, maybe not, but at the very least, there will be a little less reason for the iToldyousos.
When Apple dropped the price of the iPhone $200, during their press-conferencepalooza, yesterday, the company no doubt had more than a few early adopters hitting the softop roof of their BMW Z series. After all, the damn thing launched just a little over two months ago--that's a pretty short time for such a dramatic price drop, especially considering the fact that the company has tended to keep the prices of their iPods fairly consistent from one generation to the next.
Well, it seems that the company does indeed have a heart, somewhere beneath their rough, turtlenecked exterior. Some mid-level guy at the company named "Steve" issued an open-letter today to the many irate early adopters, offering a white flag in the form of a $100 Apple store credit, in a letter that stated, "we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price," but was otherwise largely unapologetic. Oh well, 100 Apple bucks is 100 Apple bucks, and early adopter can't really be choosers.
The credits are good for purchases online or in brick, mortal, and glass Apple stores. Now go get yourselves something nice--like half a nano.
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September 6, 2007 5:31 PM
Hah! VERY cool.
Now folks can't say Apple doesn't listen to or care about its customer base. They could have very easily done the Motorola thing and just dropped the price, leaving everyone else who bought one earlier in a lurch, but Apple has something of a tendency to do things like this - offering trade in programs and such. Good job!