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AMD%20logos.JPG Just in case you haven't seen them already: these are the new logos for the AMD "Barcelona" quad-core Opterons, formally launched today, as well as the upcoming consumer version of the chip, the AMD Phenom. The Phenom will ship in December.

Personally, I've never been a fan of the "Pentium," "Xeon," "Opteron,", or even the "Athlon" names, although the latter evokes "athlete," which isn't bad. "Phenom," though -- it's a sports term, and it's a derivative of "phenomenal".

As always, AMD needs to do one heck of a job to overcome Intel's inherent advantages: its size, its manufacturing, and (at least recently) its own excellent processor designs. But in my opinion, it has the marketing part right. Now we'd just like to see some Barcelona parts for testing. Anyone listening, AMD?



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Posted by: SciPunk
September 10, 2007 3:20 PM

I'm not exactly sure why sports analogies are more appropriate for a CPU, but thanks for your oppinion on the subject.


Posted by: Mark Hachman
September 11, 2007 12:14 PM

What I simply meant is that at least in baseball, a "phenom" is simply a great player. (It's not just baseball, but that's where I've heard that term the most.) In any event, "Phenom" actually says something to me, whereas most other marketing names don't.


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