Personally, I've never been a fan of the "Pentium," "Xeon," "Opteron,", or even the "Athlon" names, although the latter evokes "athlete," which isn't bad. "Phenom," though -- it's a sports term, and it's a derivative of "phenomenal".

As always, AMD needs to do one heck of a job to overcome Intel's inherent advantages: its size, its manufacturing, and (at least recently) its own excellent processor designs. But in my opinion, it has the marketing part right. Now we'd just like to see some Barcelona parts for testing. Anyone listening, AMD?