Pictures soon, after the event.

9:52 am-waiting for the man in black, there's a large 30-inch shaped slab below a sheet. It's roughly iMac or Apple Monitor shaped.

10am-good turnout. Standing room only in the back. Satisfaction by the Stones.

the man takes the stage. Looks like it's iMac

More after the jump.

10:04- just been told I can't take photos.

Aluminum and glass- professional durable, recyclable.

Mac Pro and MacBooks, iPhone-Alu and Glass

Consumer and Pro ID. Hi quality plastics, glass and alu. $1199-1799, available today.

Up to 2.4 GHz Core 2 Duo. Up to 4GB, ATI Radeon HD graphics 1TB HDD. 802.11n.

iMac in Alum and Glass-Looks like the old iMac, but with the iPhone ID

10:05am- Slot load superdrive, built in camera. One screw on outside for memory. 20-inch and 24-inch glossy displays.

New keyboard matches what's been leaked on the internet. Expose and Dashboard hotkeys, multimedia keys. Wired or BT 2.0

Up to 2.4 GHz Core 2 Duo. Up to 4GB, ATI Radeon HD graphics 1TB HDD. 802.11n.

$1799- 24 inch, $1499- 20 inch, $1199-20 inch base model, 17-inch goes away.

New ad, recalls old iMac ad with spinning iMacs.

New Applications. iLife 08.

iPhoto enhanced. Events (new addition), Albums are now unwieldy. iPhoto automatically creates events, replaces albums with an events view, that takes key frame for display. Will automatically take photos taken in one day, and automatically key them in an event. You can split or merge events if they occur on different days or if two events happen on the same day.

Hiding Photos-hide the photos you want to save, but don't want to view all the time.

New search-including iTunes-style star ratings.

New editing tools. Theme based printing. New books and Calendars for ordering online.

10:21am-Demo of iPhoto, two 24-inchers were under the sheet, 5000 photo library, shrunk to 102 events. Skimming-mouse over an event, and it does a mini slideshow. Very slick.

Split events-select 1st photo in event, click split- boom!

Merge event-drag two events together or use button.

.Mac-Internet subscription service. 1.7m subscribers. iPhoto+iMac services-.Mac Web Gallery. One button photo sharing. Uploads them automatically. Rich Web 2.0 viewing-grid view, slideshow, coverflow style carousel. Print-quality downloads (16"x20"), Contribute from anywhere-Other people can email their photos to the web gallery, photos appear in your iPhoto program and Web Gallery. iPhone-send to web gallery, you can choose a gallery, iPhone photos will appear in gallery and in your iPhoto. You can email gallery to other iPhone users.

10:34-Skimming works on Web Gallery, iPhoto style resizing of photo grid.

Phil Schiller here, just uploaded photo from his iPhone to Steve's Gallery.

iMovie 08-old iMovie took hours to do a 'quick 5-min movie'. Video engineer invented a new iMovie.

One library for iMovie, a la iPhoto, new browsing interface. DV, HDV, still cameras, AVCHD cameras support.

Skim previews-faster than real time, you can look through clips fast. Selecting clips is faster, drag and drop. Drag and drop media, photos, titles, transitions into iMovie.

export to iTunes (including iPod, AppleTV, iPhone support). Export to web gallery (up to higher than DVD resolution). Export to YouTube!

10:43a demo you can scrub through a movie clip by dragging a line through the thumbnail. Again very slick.

iMovie automatically selects 2 sec of video, can drag clip up to project. You can resize clips on the fly.

10:48am-not bad, took 10 minutes to make a quick 3 min movie. Results look pretty polished.

you can download web gallery movies to your AppleTV.

iWeb-Add web Widgets to your websites. You can embed Youtube video into your websites. Google AdSense registration.

Media Index Page. Personal domain support, theme switching,

iDVD-new themes. Animated themes.

Garage Band. Multi-Take Recording, Visual EQ. Magic Garage Band.

Magic Garage Band-Blues, Rock, Jazz, Country, Reggae, Funk, Latin, slow Blues. Instead of timeline based like regular Garage Band, it's icon based now.

iLife 08 $79 today, free with new Macs today

.Mac is now 10GB from 1GB, still $99.95 per year

iWork 1.8 million copies sold. New iWork 08. Keynote is updated. New Text effects. New Transitions. Instant Alpha (takes out background in photo). Smart Builds (canned animations).

Pages-Word Processor with Page Layout. Split word processing and page layout modes.

new formatting bar. Change tracking-compatible with Word. 140 Apple designed templates.

third app-Numbers "Spreadsheet for the rest of us"

New UI, checkboxes, sliders (adjust numbers in cell), flexible canvas (multiple sheets on a canvas view).

11:08a Interactive Printing (show print view based formatting, scale in real time). Import and Export to Excel.

Demo-you'll have to see this on the video replay, kind of slick for spreadsheet folk He's modifying layout and numbers on the fly and charts are updating live.

iWork 08 today for $79

iLife 08, .Mac, iLife 08 all Tiger compatible, will work with Leopard later.

Q&A session. Why no Intel inside "We like our own stickers better".

no stickers-less clutter, no bloatware.

Refreshing the Mac mini. online now.

Using AMD chips-"no current thoughts"

iMac has traction in business. Communications, visual, using movies to sell things internally.

iPhone upload to web gallery will use wifi or EDGE whichever is faster.

Final Cut Express won't be going away. Three distinct products.

No Excel Macro support in Numbers.

No touch screen iMac (for now)