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Monday August 6, 2007
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The Associated Press reported on Friday that Lenovo plans to sell a low-cost PC into rural China later this year, for the price of about $199 to $399. Dell, likewise, plans to sell a PC into that market for about $220 to $515.
That follows Asus' plan to offer the Eee PC, a $199 to $299 model that Asus unveiled at Computex earlier this year with partner Intel, designed for emerging markets.
What's so special about China, India, and other markets? Well, the nice thing about a region like India or China is that there is a built-in demand for PCs; the cities and other industrial areas that can afford a more mainstream (read: higher-priced PC) already do, so there's an upsell path. But the penetration of PCs into poorer, more rural areas is low, which means existing sales volumes are low, and the potential sales volumes are high. So it's a low-risk venture.
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August 7, 2007 9:21 AM
I have been following the progress of the Eee PC for some time and despite the price very little about it, including official ASUS literature and media, implies it is designed for the emerging markets. It fits into the same product class as the Palm Foleo and VIA NanoBook - low cost, low powered, highly portable mobile companion.