The results are in: if you own a TiVo, chances are that you're a sad, lonely nerd who just wants to be popular. Or your wife has stolen the remote.
TiVo began its StopWatch (official name: Stop||Watch, which is just wrong) service in February, tracking the most popular shows and ads over its network, in sort of a geeky version of the Nielsen ratings.
For the month of June, several (semi-)respectable shows made the top 10 list: House(tops on the list with a 12.5 ranking for the finale), Boston Legal, ranked second, and Dateline NBC, probably another "To Catch a Predator" episode. And then there was this show. For shame, America, for shame.
Yes, American TiVo owners love So You Think You can Dance, which fox-trotted through the third through eighth spots on the list. Am I judging here? Yes, I am. (EDIT: I've been reliably informed that I had the show's concept wrong, and that SYTYCD is more like American Idol for dance. This sounds even sadder.) I mean, there has to be something on the Discovery Channel more rewarding than that, right?
Interestingly, the top ten episodes watched live via TiVo corresponded with the top ten episodes that were timeshifted via TiVo, with the exception of two: Dateline NBC wasn't on the timeshifted list, evidence that it was watched live, while Studio 60 on the Sunset Strip placed ninth and tenth on the list of timeshifted shows, probably "season pass" holdovers. So far, so good.
Oddly enough, however, the top ten commercials that were watched, however, came during the House finale as well. Doesn't TiVo still allow users to skip or fast-forward through commercials?
The least-fast-forwarded commercials? On top was CORT Furniture Rentals, followed by Dominican republic tourism (bikini babes?), Hooters (unsurprising), IDT phone service (?) and Tax Masters Tax Service (again, ?). In primetime, the most un-fast-forwarded commercial was... Bowflex.
In conclusion: American TiVo owners prefer watching sequin-bedecked celebs doing the samba night after night, interspersed with furniture ads and half-naked gym rats doing lat pulls on exercise machines. And Hooters. Not that there's anything wrong with that, I guess.
August 13, 2007 3:38 PM
You're stirring up a hornets nest with this one, Mark.