Here's the meat of it, according to Bug: "We see ourselves, our company and our product as a "bug" in the system of traditional CE; an agent for change. We want to put more power in the hands of the individual to decide what gadgets they want and what features they should include. We envision a world where CE stands for community electronics, where the long-tail of devices profitably exists and hardware mashups are as prevalent as their software counterparts."

"So what is BUG exactly? It's Legos meets Web services & APIs. Imagine being able to build any gadget you wanted by simply connecting simple, functional components together. Now imagine being able to easily program, share and connect these gadgets in interesting ways. In essence, we're building an open source-based platform for programmers to build not only the applications they want but the hardware to run it on."

Do w have any further details? No, we do not. Do we have any proposed hardware? Ditto. Any APIs? Nope. But it's certainly one to keep an eye on, especially for those of you who frequent our DIY site, ExtremeTech, or other DIY sites, such as Make.