Sony doesn't score a ton of creativity points in having named their latest gadget-fest "Holiday in July," what with the glut of similarly titled events occurring a half-dozen times a week these days--besides, doesn't having to work a few extra hours in order to attend these events kind of go against the whole idea of a holiday? Still, we're living to forgive them such oversights, given the slew of slick products they were sporting last night for the evening in Manhattan's geographically-confused Soho House in Chelsea.

We perused the company's latest offerings, picking out a few highlights, which you can find, after the jump. Lead phone analyst, Sascha Segan [pictured above], meanwhile busied himself driving away armies of Hillary Duff look-alikes by waving around his crutch, screaming, "git off ma' damn couch, ya damn kids!" We haven't built up the courage yet to ask Sascha how he injured his leg, but we're pretty sure the story involves his iPhone, the paparazzi, a motorcycle, and a slightly mistimed helicopter escape.

GPS-CS1KA GPS Device: I was a bit baffled, and then ultimately taken by this one. This small cylindrical device clips to your backpack, and will record your location at given times, via GPS. Snap some photos and plug this into your computer when you get home, and the device tags your images with locations. Sony has a partnership with Google Maps, making it possible to create personal maps with your photos via the company's news My Maps mashup app.

ICF-C1iP and ZS-S2iP: All right, there's nothing particularly special about an iPod alarm clock (ICF-C1iP) or boombox (ZS-S2iP), but both should warrant a few head turns, being the first such devices created by Sony, who slowly slipped out of the MP3 player market some time ago, having failed to match the iHype. Slick looking devices, both of them, as one would expect from Sony. Nothing too exciting about either--we'd have hope for some kind of karaoke or Guitar Hero function, but have come up empty-handed on both accounts, this time.

Mylo: We got some thumbs-on time with Sony's re-imagined Mylo (the name is a super contraction for "my life online," not a reference to the Dudley Moore film with the talking puppy and kitten). This time out, the handheld is being squarely positioned as a Sidekick-killer killer. Unlike Helio and T-Mobile, however, Sony had the foresight to get rid of the useless phone feature the other companies have been going on about. The device uses Skype calling, which means that you've got to be standing in a Wi-Fi hotspot, in order to make a call. Sure there's a Starbucks around the corner, but if you had T-mobile, you'd probably own Sidekick, too. The device does do IM, but lacks AIM support, and while the Opera-based Web browsing is sweet, you'll again need to be standing in a hotspot to take advantage of it.

PSP: Sony went the DS route, by creating a new slim (and much lighter) version of the PSP. Pretty snazzy, really. The new model will also boast some cool entertainment packs, including the "Ice Silver" Daxter pack, and my person favorite, the Star Wars Battlefront pack, which features a copy of Star Wars Battlefront and a ceramic white PSP with a silk-screened image of Darth Vader on the back, for some portable Sithing.

Vaio TZ: You've gotta love those Vaio ultraportables. This thing weighs a mere 2.65 pounds, is less than an inch wide, and still manages to pack in an 11.1-inch screen, a Core 2 Duo processor, and 7.5 hours of battery life. Portability will cost you, of course--the TZ starts at $2,200 standard, $3,200 for the flash-based model.