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Wednesday July 25, 2007
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For years, we've been told by companies that they record the most sales during the third and especially the fourth quarters, when consumers start buying presents for Christmas and other holidays. A report put out by iSuppli Wednesday, however, seems to put the lie to those assumptions.
The percentages were hidden in an otherwise auspicious report from the analyst firm: global PC shipments in the second quarter of 2007 were up in the range of 10.5 to 11.5 percent compared to the same period in 2006. For the second half of 2007, worldwide growth is expected to be 13 percent.
But here's the interesting part: the second half has historically accounted for just 53 percent of PC sales for the full year.
Why? At this point, I don't know. But it certainly pops the myth of the holiday sales season, at least where PCs are concerned.
And, according to iSuppli, this has been an historical trend: in fact, for the years 2003 through 2007, the second-half sales proportion of 53.7 percent is the highest percentage listed, with the lowest -- 52.3 percent -- listed for 2004.
We've got a request for comment in with iSuppli, and we'll report back what they say.
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