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earthrewards.gifCarbon offsetting? General Electrics has just one word for you: "plastics."

GE is getting into the offsetting game with its new Earth Rewards cards. For every $100 spent with the card, the company will devote $1 to carbon offsetting. Says vice president of GE Ecomagination, Lorraine Bolsinger: "We are not sending a message that you can buy your way out of your environmental responsibility. We're offering another tool in the kit for reducing carbon footprints."

In other words, just because you have an Earth Rewards card, doesn't mean you can go out and buy a Hummer with it. Offsetting is a step in the right direction, not a solution--this is a credit card, not an environmental get out of jail free card.

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Posted by: Owl Gore
August 1, 2007 3:37 PM

"Carbon offsets" is a scam! The idea that buying "Carbon offsets" will reduce pollution is the same as the idea that state lotteries is an investment plan. Which is to say that both are an Idiot Tax.

But kudos to the GE marketing department for coming up with the Earth Rewards card.

Maybe buying "Carbon Offsets" isn't a scam. Is the money being used to subsidize the cost of hybrid vehicles so they cost the same or less than gasoline or diesel vehicles? Or used to grow tree seedlings and plant them in formerly forested areas? Or something useful like that?


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