Back in November, we reported about Panasonic's Plasma Concierge Service, a free helpline for those who need assistance wading through the technical specs of HDTVs. And now the service is back just in time for Father's Day.

From now until June 17, you can call 1-888-777-7134 (Monday through Friday 9 a.m. to 9 p.m. ET, and Saturday and Sunday 10 a.m. to 7 p.m. ET) and speak directly to an expert. (Always nice to get a real person on the phone, let alone an expert.) This "concierge" can help you figure out which model will work best for your--or Dad's--needs and environment, explain the technology, and even offer loaner units for current owners who's set needs repair.

Find out more about this service on Panasonic's site. And of course, before you guy, be sure to check out all of our HDTV reviews.