I like to spend as little time as possible at a gas station. I just want to fuel up and get out of there before I realize how far the price of gasoline has risen over the past months. However, Westinghouse Digital Electronics seems to think that it can grab 5 minutes of our attention by installing display systems at thousands of gas pumps across the U.S. Serviced by AdtekMedia, the network will deliver news, sports, entertainment, weather, traffic, and advertising to consumers while they're pumping gas, hoping to reach more than 100 million drivers each month. These systems include "dual 19" widescreen high-resolution displays (on both sides of the pump), computer, and networking components with wireless delivery along with a server backbone."

In addition, Richard Houng, CEO of Westinghouse Digital Electronics states "Over the next few years we plan to place as much LCD technology out of the home as in the home." Great, just when I want to get away from the television when I'm out!

PumpTop TV is currently being rolled out in Los Angeles, with other cities to follow such as San Francisco, San Diego, Phoenix, Dallas, and Houston.