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Tuesday May 1, 2007
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An old saw goes: "There are lies, damn lies, and statistics." (Or benchmarks, depending on what field you're in.) In this case, a company called Markitecture released a survey of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. Of those people, 83 percent had a favorable or very favorable impression of the Apple iPhone.
However, only 6 percent indicated that they were going to buy it. Wow! It's that bad?
Turns out it isn't. According to Markitecture (a marketing company that assesses, well, how well products are marketed) the Motorola RAZR, which enjoyed incredible success in its heyday, only barely topped a 6 percent market share in the United States, due to the incredible diversity of cellular phones.
It's nearly impossible to say with any certainty whether Markitecture's analysis will be even close to reality. However, it does go to show the need for a bit of context when discussing statistics, as well as the challenges that any phone faces.
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May 1, 2007 2:10 PM
Didn't Steve Jobs say that they were only aiming at something like 2% of the smartphone-only market share in the keynote address where he unveiled the iPhone? Seriously - if they can snag 6% of the overall cellular device market, that's incredible. I'm not sure it's even possible, but it'd definitely be impressive, and a testament to how much people want innovative technologies in their portable devices - even the American market has to tire of the same old cell phones (maybe even different colors!) every quarter.
May 2, 2007 7:18 AM
Apple was aiming for 1% market share, 6% would be amazing. Other Mobil makers must have very brown underwear.
April 25, 2008 6:03 PM
I actually took part in that survey and echo their findings.
I love Apple products and think it's pretty innovative and gave it high marks but I just don't spend big money on cell phones. I'm sticking to simple phones and would rather put my $500 somewhere else. Like Apple's new Time Machine wireless router/hard drive.