Automakers say they're concerned about the environment. Yet when they create fancy auto-show press kits, they've also created an environment for auto industry insiders to peddle the press kits online.

The kits sell for anywhere from $10 to $50, with fancier kits generating more bids and higher prices, when they actually sell. A handful of automakers simply burn CDs and put them in cardboard or plastic sleeves, either standalone or inside a simple binder with a half-dozen printed releases, which is most convenient for editors and writers who don't want to lug a lot of bulky junk around at the show or onto the plane. Those don't fetch more than a couple dollars if they're listed at all.

Other automakers lavishly produce what amounts to limited-edition hardcover books with CDs affixed to the inside cover. Sometimes the books are in metal or fiber slipcases (and weigh a ton). If they're from a company like Bentley or Ferrari, the perceived value increases. What makes the value soar even more is scarcity-- rather than dropping hundreds in the press room, the higher-end marques only distribute the kits at their booths upon request and require you to show your press badge.

While journalists are often suspected (the profession being reason enough) when kits show up with photos on eBay on Day One of auto-show press days, it's more likely someone in the supply chain got their hands on a stash a couple days before the show.

 Mixx It

 Digg It

Stumble

More...