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Monday April 16, 2007
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As new technologies seemingly emerge every day, I often wonder what's going to happen to the things we've grown so accustomed to. Take magazines, for example. I still enjoy to read print publications on my daily commute into NYC, whether it's magazines, books or newspapers. In fact, I subscribed to the print TV Guide just yesterday, knowing that I could easily get all of that content online. I guess I just can't see myself lugging around an ebook reader or buying a UMPC, when you have to worry about charging it and making sure that you have enough content loaded. Print is still the way to go for me, and it's a shame that many publishing companies have had to close its magazines.It's no surprise that many feel the same way I do toward traditional media. According to the 2007 Deloitte State of the Media Democracy survey, which polled Gen-Y consumers between the ages of 13 and 24, found that 58-percent use magazines to find out about what's cool and hip; and 71-percent enjoy reading print magazines even though you can easily get that information online these days. The survey also found that 58-percent create personal content a week, whether it's user-generated video or writing for a blog; and 71-percent consume it. What will happen to the print industry in 10-,15-, 20-years? I hate to think about it, but it seems more inevitable than ever that it's never going to be like it used to.
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