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Monday March 12, 2007
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AT&T's new red Blackberry Pearl, going on sale today for a sweet $199 with contract, is the first phone branded with the new AT&T name and new, cool blue AT&T globe - no more happy Cingular Jack character or orange logo.
I'm still genuinely confused about when we should drop the Cingular name, though, and Cingular - uh, I mean AT&T - spokespeople haven't helped much. Take this little snippet from the press release for the new Pearl (and the red Palm Treo 680, going on sale today as well): "AT&T (NYSE: T) today introduced an eye-catching, dark ruby-colored version of the BlackBerry Pearl ... Both new, colorful models are available immediately and exclusively to AT&T customers at Cingular Wireless retail stores ... For more information, please go to http://www.cingular.com/blackberrypearl."
It's my Cingular! No, it's my AT&T! Cingular! AT&T! Cingular! AT&T! It's ... my Cingular and my AT&T! Forget it, Jack. It's wireless town.
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March 12, 2007 4:31 PM
Sascha,
Obviously, release was worded like that because other than the new AT&T Experience store in Houston, all the retail stores are still Cingular. Can't send people to an AT&T store.....yet.
Ritch
March 12, 2007 5:41 PM
Sure looks pretty. How well does it take calls!? Seems these cell phones can do it all, except make a clear phone connection! And in the end, that's all we really need from them.
How stable is the BlackBerry company. After their recent law suits, this company may or may not fold?
March 17, 2007 1:59 AM
@Mark: I don't think Blackberry is going to fold anytime soon. The number of Blackberry users in the professional world, especially executives and government, is absolutely staggering, and people really really do love them and use them and consider them critical parts of their infrastructure, to the point where people buy entire servers and pay very costly enterprise licenses and support agreements just to keep their Blackberry Enterprise Servers online. BB isn't going anywhere. ;)
At the same time, I have to point out that the old notion "Does it make calls? That's all we want!" is kind of outmoded, and while I agree with you that any phone should be, well, good at being a phone, more and more people are demanding much much more from their mobile devices these days than just being able to take and receive calls effectively. I think most people, specifically Americans, still desperately need their phones to "just work" and "just take calls," but more people in the business world, and especially abroad, need more from their mobile phones. :D
March 25, 2007 12:11 AM
I guess AT&T won't be so bad, I mean if everyone buys Unity plans we'll be able to call everyone for free! Now we have free mobile2mobile, mobile2house, house2mobile, mobile2business, mobile2everything. AT&T will be the Wal-Mart of telecommunications in a few months.