Delta Meridian is looking to "put adventure back into driving," by turning the highway into an automotive Myspace. SameLane lets motorists make social phone calls to other motorists by dialing up a premium phone line and entering the license plate number.

The network, which is still in beta testing, is a combination of the Web site, samelane.com, and the 900 number. U.S. and Canadian drivers can register their license plates and cell numbers at the site, and then buy a bumper sticker or decal to let other motorists know they're in the network. Once in the system, drivers can dial the number (and pay $1.99 per minute), type in the license plate number of the vehicle they want to contact, and chat away.

The SameLane system preserves both callers' anonymity, so you can don't need to reveal your number unless you choose so. So now when you're stuck in a traffic jam, you can commiserate with fellow drivers, talk football, flirt, or cuss out the guy who just cut you off without having to howl out of your window. Beta testing of the network should be done by the end of April, when the service will be launched and made available to the public.

Want to find out how to signal fellow drivers visually? Find out here.