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Tuesday February 6, 2007
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How much would you pay for Buddy Beacon? Does $100/month sound right? Helio announced this morning that as of this spring, they expect to have over 100,000 people ponying up an average of a C-note each to hit MySpace Mobile and their other cell phone based services.
That's a huge success for a company that started out with two phones - a powerful if clunky one and a broken one. But their December launch of the sleek Samsung Drift showed they'd hit their stride, accompanied by a marketing campaign featuring intertextually dense ads that suggested you, too, could have a sexy Korean boyfriend to whom you'd send an average of 400 text messages a month (a mind-boggling stat from Helio's press release).
While Cingular recently announced a partnership with MySpace that ends Helio's "exclusive" relationship with the social networking site, Helio is forging onward by launching a downloadable music store, Helio Music, today. Like with Verizon's V CAST Music, songs will cost $1.99 if you download them to your phone, but only $0.99 if you download them straight to a PC. Maybe that isn't too innovative. But their GPS-tracking "buddy beacon" service is. So we're happy to see that with 100,000 users, they seem here to stay.
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