Amid the flurry of excitement surrounding the Digital Technology Week/DigitalLife kick off last night, I managed to grab a hold of Sonic the Hedgehog for a quick photo-op. Shameless, I know but I couldn't resist. It was tricky too because man that kid is fast!

The reason for Sonic's presence was to help build up some buzz around Sega's upcoming Sonic Wide Fire game title, exclusive to Nintendo's Wii console. To give everybody a sneak-peek, Sega had a Wii set up running the game. Using that crazy Wii controller you can move and steer Sonic accross three dimensions (jumping, crawling, flying, you name it), just by tilting and swinging the thing. One sequence I saw involved Sonic inching along a ledge trying to avoid nasty spikes and other Indiana Jones-style traps. I just hope if you die you won't have to start all over from the beginning. I hate that!

If you want to see more Nintendo Wii and Sega Sonic action be sure to drop by DigitalLife, which starts tomorrow and ends on Sunday, October 15 in NYC.

Thanks to Reviews Editor Brian Bennett for this post!