Sometimes commercials are more entertaining than TV shows these days. If you haven't seen "The Computer is Personal Again" HP campaigns yet, check them out. Each commercial features Mark Cuban, Shaun White, Jay-Z, and Mark Burnett in their own personal digital world.
My favorite HP Personal Again TV commercial is the one with Jay-Z. Noted as the CEO of hip-hop, he says that he likes playing chess online and taking photos you won't see in the tabloids (I'm assuming the "private" ones with Beyonce). As a bonus, if you go to the HP site and watch each ad, you can then view the celebrity's "personal desktop icons". On Jay-Z's, you'll find vacation pix, rocawear fall 2006 photos, best chess moves, and his resume. Holla!
HP's new ad spots show the roles a PC plays in each of their professional and personal lives (but I doubt they have the time to use them!). The interesting thing about these HP commercials is that you never see the spokeperson's face. C'mon, they're not that geeky-looking! (Unless the company was going for a more "Charlie Brown's teacher" touch.)
If you're a fan of Pharrell Williams (how can you not love that song, "Beautiful"), then you already know his new album, "In My Mind," will be released on July 25. As if he needs the publicity, he's also going to debut in the "The Computer is Personal" ad campaign. The commercial will be broadcasted at Vibe.com on Monday, July 24 and on TV Wednesday, July 26.
[via Vibe]
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July 20, 2006 10:58 AM
They're pretty creative. The disembodied head and all the pretty graphics are nice to watch, but it really does take focus off of WHO is using the computer and puts it on WHAT they can do with it. I don't own an HP, and I'm still too close to HP's turbulent past to forgive their horrible manufacturing transgressions, but I have to admit that the commercials are very very nice.
July 20, 2006 3:45 PM
I own several HPs, the company has changed for the good. They care more about their customers than Dell ever did. I had such a headache with Dell in the past, its worth the price to go with an HP.
July 20, 2006 11:41 PM
I have HP products (Printer, PC, Laptop). All of my relatives also using HP Laptop and HP Printer. No one wants to go to other verndor due to excellent customer care provided by HP. Even once I tried DELL PC for Uncle. But after sales, they could not do the service propoerly. I am really impressed by the HP's add "The Computer is Perosnal Again". It is really true in todays environment. I am also thinking of buying two more Laptop for my kids.
July 25, 2006 3:53 PM
Deffinitely a cool campaign. You can actually create your own version of these ads at the campaign website hp.com/personal (exclusives section). It's sort of fun...
August 29, 2006 3:59 PM
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