Looks like NetFlix should've went the route of offering a download rental service after all. Movielink joined forces with Sonic Solutions so that customers will (hopefully) soon have the ability to download films AND burn them to DVD.
This technology is called Sonic's Authorscript DVD-on-demand, which allows customers to peruse the Movielink library, buy movies, then transfer them to DVD format. But aren't DVDs protected? Yes, but according to PCMag.com, this technology will be formatted so that you can playback the DVD on any standard DVD player.
Furthermore, "Authorscript includes a digital rights management (DRM) gateway for secure export of content, as well as video codecs that allow for conversion of Internet-delivered video to MPEG-2 video for DVD, and an Extensible Media Protection Architecture (XMPA) that allows for application of "studio-approved" copy-protection mechanisms."
All I know is, I'm excited about this. I've rented several movies from Movielink in the past, but didn't have the proper cables to watch the rented movies from my laptop to my television. If this technology is initiated, then I won't need 'em! Just a stack of DVD-R discs! Of course, it all depends how much it will cost to download and burn these DVDs.
We'll keep you posted on when the DVD-on-demand burning technology is available to consumers.