The nation's biggest cell-phone carrier, Cingular has had a tough time the past few years. They're
like the snake that swallowed the rhino - trying to absorb AT&T Wireless caused some severe
indigestion, including billing problems, dropped calls and annoying customer service issues.
But according to a conference call they had today, things are getting better. They added 1.5 million
customers in the past quarter, and lowered their "churn" -- the number reflecting how many people
leave Cingular -- to 1.7% from 2.2% a year ago. Only 12% of Cingular's network remains to be
integrated, combining the old "orange" and "blue" networks. This is important because integrated sites
have a 40% lower rate of blocked calls and a 20% lower rate of dropped calls than non-integrated
locations. If your bad memories of Cingular are more than a few months old, they'd also like you to know
they've integrated 28% of their network just in the past six months.
Integration also covers Cingular's billing systems; running 80 different billing systems has been a
big headache for both the carrier and its customers. That project is 96% done, Cingular says, with
only 2.1 million GSM customers remaining on old billing computers.
Cingular's making strides to get rid of the old TDMA system, too. A legacy of the 90s, TDMA is
crowding up spectrum that Cingular needs for high-speed wireless, but a lot of big corporate
customers were on TDMA, so Cingular needed to go a bit gently. Only 8% of their subscribers are still
on TDMA, which says they'll hopefully be able to free up some airwaves for better GSM and high-speed
signals.
Speaking of high-speed, Big Orange is way behind Verizon and Sprint in ramping up broadband wireless
networks. Where VZW and Sprint both cover more than a hundred US cities with their EV-DO networks,
Cingular's only barely hit two dozen, and that's with some creativity (like calling Phoenix and
Scottsdale separate cities. They ain't.) On the call, they announced their newest high-speed market --
Tucson, AZ -- and repeated that they'll cover "most major markets" by the end of this year, which
they've been saying for a while. We'll see.
If you want to read more from Cingular's presentation, you can see it on their Web site. Have things been getting better for you on Cingular? Tell us here.
July 20, 2006 11:15 PM
I switched to Cingular a few months ago and boy, am I sorry. The crappy phone I got drops the conversation for a few seconds at least every few minutes. All I can do is wait for the conversation to resume on the other end then ask them to repeat what they just said. Cingular refused to trade my phone for a properly functioning one. The moment my contract is up, I'm gone. Hell, if one of those $150 profit after rebate deals from Verizon or T-Mobile comes up soon, I'll take that and accept Cingular's early $175 termination fee. $25 is not too much to pay to get a phone that works.
September 13, 2006 1:33 PM
Haha