I occasionally roll with the Hollywood set, and the other night I heard a good rumor. Rumor, people. It's a rumor.

As you may know, Tom Cruise was one of the first Helio users, thanks to his personal friendship with Helio founder Sky Dayton. So a friend of a friend of mine heard Tom was scheduled to be involved in some way with one of the first two Helio commercials  (which are really quite funny - catch them on TV). Cruise went as far as demanding $1,000 worth of sushi for himself to eat at the studio while he did his thing - but then bailed, leaving the four-digit fish to be consumed by hungry peons. No hard feelings between Suri's dad and Helio, though.

Making things even more amusing, I also heard that Cruise may have invested a token sum in the reportedly struggling, if undeniably hip new wireless carrier. Helio doesn't need money -- its two parents, SK Telecom and Earthlink, have deep pockets and considerable patience. A Cruise investment would be more on the lines of pitching in to a buddy's new business venture to show good will.

I am not even going to bother trying to confirm any of this with Helio. It might be true, it might not be true, whatever. But I think it's a funny rumor, from sources I trust, that doesn't hurt anyone. You've been warned.