TechnoRide's Bill Howard went to a posh Panasonic event last week, at the company's headquarters in Secaucus, NJ. It was actually a coming-out party for the company's $20,000 high-definition Blu-ray home theater system that we'll be seeing some time in September, but Panasonic's U.S. chairman and CEO, Yoshi Yamada, said the company hopes to extend Blu-ray's reach beyond home theater to "video cameras … and mobile entertainment," including cars.

Which begs the question: Do you need high-definition content in cars? Well, probably not, but as Bill points out, a Blu-ray car player would also let you record dozens of hours of standard-definition TV on a home Blu-ray recorder, thus ensuring plenty of entertainment for the back-seat demons kids. Check out his full report.