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Friday June 23, 2006
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 At an ATI event in New York today I saw a demo of their Imageon 2380, their next-generation cell-phone 3D processor. It's pretty sock-knocking. The demo, on a Windows CE handheld, was of some 3D Korean adventure game, and moves were fluid and smooth, with clearly rendered backgrounds. It was beautiful.
The Imageon 2380 can also handle 5-megapixel cameras and 30-frame-per-second, 352x288 video capture. It's the next generation of the Imageon 2300, which appeared in the ground-breaking LG SV360 gaming phone in Korea and subsequently never made it to the US. The big question: will we see the 2380 here? If so, it'll be in 2007. My hope is tempered by general skepticism - US carriers have never seemed that enthused about world-beating gaming-and-multimedia phones, and groundbreakers like the Nokia N80 have had to go their own way and appear carrier-free. Still, we can always dream ...
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June 24, 2006 6:26 PM
Will we soon be buying cellphones based on their graphics capability like gamers buy computers? ;) At the same time, I wonder how much of a market there is for this in America; the industry keeps telling us that there's a lot to be done in terms of downloadable content to cell phones, like games and video streams and music and such, but I wonder exactly how people generally fall between those who really want that kind of content (and are thus willing to pay for it) and those who just want a phone that does little other than make telephone calls.
June 28, 2006 2:24 PM
It seems that a phone is a phone. Unless additional features will allow me to carry one less thing (like a pda and a cell phone) then it seems like its just another toy for the techies (ok, add an MP3 player to the mix). Enough technology is enough. (Gee, email would be nice too). When do we call it quits? (Hmm since I have email, might want to work on that spread sheet or write that letter0 Phil