Not long ago, I reported that Apple joined BAPCo, the Windows-based benchmarking consortium that also includes PC Magazine and Ziff Davis Media.  I have since noticed that the BAPCo main site now (finally!) lists Apple as an official member.  I've also since talked to reps from Apple Computer's Os/Software group, and though the timing is interesting, Apple is joining BAPCo mainly for input, investment, insight and influence on the Windows benchmarking process (just like the rest of the BAPCo members).  With Apple's history of quoting benchmark numbers in its launch campaigns, it is no suprise that Apple will probably be interested in having SYSmark or MobileMark numbers in its launch ads for Intel powered versions of their consumer notebook (iBook replacement) or Mac tower (née Power Mac G5) or maybe whenever Mac Os X 10.5 ships, since Boot Camp is reported to be included in OS X 10.5 Leopard. 

The splash screen seen here is the new official one.  I like those guys on the right in the third row.