I took a bunch of photos of "Serenity," one of the first HD-DVDs, so you could get an idea of what this new format looks like. Click on any of the images to blow them up.

The box, shrink-wrapped.

The HD-DVD branding is prominent along the top of the box.

The handsome library edge of the box.

The back of the box.

1080p. How sweet it is.

Open up the box to find an HD-DVD promotional flyer - no real liner notes - and the disc, which looks just like a regular DVD.

OK, maybe not quite like a regular DVD. The regular-def Shrek DVD on the right has a somewhat more golden color, where the HD-DVD is more silvery.