Nikon is taking over the beach this summer. If you live in the New York area, you've probably been to a show at the Jones Beach theater out on Long Island, or at least overheard a concert from the boardwalk. This summer, the venue will be sponsored by Nikon, picking up where Tommy Hilfiger left off after four years.

Kelly Clarkson, of American Idol fame will be appearing there in July. I know fellow blogger Jen Deleo is just as excited as I am!

They've also got some great "retro" acts including Def Leppard, Jimmy Buffett and Styx.

About 6 years ago, I saw Tom Petty & The Heartbreakers at Jones Beach, and it was one of the best shows ever. The stadium is small enough that every seat is a good seat, and you can't beat that salty breeze coming off the ocean. (It's also a lot easier to toke on the downlow, as the couple in front of me did, since the breeze masks the aroma.)

Speaking of drugs, they're also teaming up with Kate Moss for some edgy new advertising. Nikon is so cool!!!  We at PC Mag are very excited to see what they'll do next.