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Tuesday April 11, 2006
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Political satirist and humor columnist Art Buchwald was asked if, under pressure of producing three columns a week, he wasn't tempted to make up stories about the Washington political scene. Reality provided more material than he could ever use, Buchwald replied. Same goes for us.
 Custom Wheels color LED arrays in each rim can display images that are transmitted wirelessly from your car—either four separate images, or for those of a more conservative bent, the same image on each. Drivers can also preload six images and display them randomly. The wheels' motion apparently supplies the illuminating power. Prices range from $12,500 for the 22-inch wheel package to $19,500 for the 26-inch package, but $12.5K isn't as bad as it sounds. A set of Pirelli tires (model unspecified; it's not about the rubber) comes with the PimpStars. And they're practical: Environmental sealing makes the PimpStars carwash-safe.
 Gaywheels now has a link to Edmunds online data to provide "a more complete resource for the Gay, Lesbian, Bi-sexual and Transgender (GLBT) consumer." (Thank goodness the acronym isn't gay, bisexual, lesbian, and transgender, or there'd be confusion at the sandwich shop.) In addition to reviews and buying advice, Gaywheels provides information on automakers and suppliers that are gay-friendly, which is defined primarily as companies offering domestic-partner benefits.
 Slate, panned Ford's Apple iPod imagery in an ad for the Fusion, Ford's semi-breakthrough car and its upscale sibling, the Lincoln Zephyr (now called the Lincoln MKZ). The spot morphs in a series of bubbles from an iPod user on a subway to a dance floor to a skater to a street corner to the Fusion. The critics say the iPod has nothing to do with Ford. Our take: Ford's on the way back, Fusion is part of the process, and if it takes the iPod to lure you in, well, did you really think you'd meet the women in beer ads just by drinking beer? We would be happier with the TV spot if the Fusion had, say, a standard line-in jack for music players or an optional iPod-specific connector. It does play MP3 CDs, at least, and it's an easy upgrade platform, as our erstwhile colleagues at Sync noted.
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